The ultimate goal of making an online business is to reach to more users. Creating maximum visibility for your website is the key business goal. Web traffic helps take your business, product or service to audiences that are geographically scattered around the world. It also helps in acquiring more users, in generating additional business opportunities and in providing confidence to advertisers to boost their strategies.
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Every platform, however, has its dark side. When your online business grows, there is an inevitable possibility that almost half of the web traffic consists of bots. Bot traffic, in simple terms, is the non-human traffic coming to your website from spiders and robots. This traffic deceives marketers into thinking that they have legitimate web users landing on their website but in reality, it is spam, which generally consists of low-quality traffic that will skew your aggregated data.
So how does one even know about the presence of bots in your web traffic? In other words, how can you make sure that your website visitors are humans and not robots?
Brands can identify bot traffic by tracking, monitoring and analyzing the following website metrics:
Traffic Trends
Web traffic usually grows gradually, over a period of time. This growth is dependent on your activities like organic marketing, paid marketing, content quality, etc. Hence if you see a sudden spike in traffic in a day or week, it should automatically ring a bell that it may be non-human traffic. Such traffic skews the usual graph drastically, leading marketers to believe that they actually received heavy traffic to their website.
Bounce Rate
A bot-laden website will exhibit a higher bounce rate. A bounce rate below 50% and between 20-25% is considered acceptable and healthy, depending on the nature of your business. On the same note, there are scenarios where the bounce rates also dip to impractical lows, like 10%, or rise to impractical highs like 95%, which might indicate suspicious bot activities on your website.
Traffic Source
Traffic predominantly comes from three primary varieties of channels or sources -organic, direct and referral. During a bot attack, the influx of traffic will majorly be from direct sources. A healthy and human-driven traffic usually descends from referral and organic sources like social media and search engines, respectively, on which you maximise efforts.
Hits on Pages
These are simple and easy to detect. You can be sure that bots have attacked your website if you see a vast number of hits from a single IP within a very short period of time. These bots will usually flood your website at regular, repeated intervals, which will show an unnatural skew in your usual traffic graph of hits.
Unexpected Geographic Locations
Though visitors coming to your website are geographically scattered, you can still identify bots smartly if your target audience isn't even remotely close to your business location. If you have customers regularly visiting your website from an 'x' location and suddenly there is a wave of customers coming from 'y' location, that could be a sign of bot traffic.
There are lots of tools available online to detect and filter such bots and to prevent them from discord bot returning to your website. A daily or weekly check-up of your website is advisable to monitor and curb bot traffic.
Cryptocurrency market has become very popular and every trader is looking to make it big with bitcoin trading. It is however a very volatile market that can be hard to keep up with, especially considering that this is a market that never sleeps unlike the stock market. To make things easier for traders, trading bots have been developed. A trading bot can be defined as software program which is designed to interact with financial exchanges directly so relevant information is obtained and interpreted so orders can be bought and sold on the traders' behalf.
In essence, the bots make decision through market price movement monitoring and use of pre-programed rules so that losses can be stopped. The bot analyzes market actions like price, volume and orders according to your preferences and tastes as a trader and makes the decision. If you are into bitcoin trading, then you may want to choose the best bitcoin trading bot to ease out the process for you. But with so many bots now available, how do you know which one is best?
Customization and ease of use
The interface of a good trading bot should be easy to use by any kind of trader including those who know nothing about coding. All information necessary should be easy to find and the gains clearly shown together with all aspects of the trading that matter including buy orders and current sell. All you should be required to do is enter your pairs and numbers and then start your trading with a click of a button. Apart from being straightforward even for first time users, a customizable trading bot is even better. With this function, you will be in a position to change how the skin looks so you can have a program that you are happy to use every time.
Operating system compatibility
Not all bots are designed the same and not all traders will use the same operating systems. For this reason, you want to get a platform that functions on all the operating systems. With this kind of bot on your side, you can access your trades from Linux, Mac or Windows depending on the device you are using. With your orders and settings on a USB, you will only need to plug into any computer to continue trading with the operating system notwithstanding. A standalone bot that requires no installation and is compatible with all systems will prove very convenient in the end.
Support for pairs, coins and exchange
Apart from bitcoin, you could be a trader interested in other pairs, exchanges and coins. It can therefore be more helpful to find a trader bot that can accommodate different coins offered by major exchanges. A full stacked crypto bot will work great for a spontaneous kind of trader.
Other bot features that could prove to be helpful are notifications and reporting, real time and historical back testing among others. Find out what the trader bot can do and select accordingly.